Case Studies/Internal Product

NoorMatch

A Shariah-compliant marriage platform using AI to match Muslims based on compatibility while preserving modesty and Islamic principles at every step.

Web DevelopmentAI/MLIslamic Services
AI-Powered Matchmaking

Compatibility,
Deeply Analyzed.

Our algorithm looks beyond the surface, connecting hearts based on shared values, deen, and life goals.

+2k
Success Stories
Matches made this month
100%
Users
The first AI-powered Islamic marriage platform that prioriti…
Mission
Next.js, React, TypeScript
Technologies

Why We Built ThisA community need, a vision to fulfill.

The Problem We Saw

Muslims need a halal way to find spouses that upholds Islamic dignity and modesty.

  • Muslims forced to use platforms that compromise their religious principles
  • Sisters' privacy violated by public photo browsing
  • Endless swiping culture prevents meaningful connections

Our Vision

Facilitates halal marriages through AI-powered compatibility matching while maintaining strict Islamic guidelines, protecting modesty, and ensuring serious marriage seekers connect meaningfully.

  • AI-powered matching based on values, compatibility, and Islamic priorities
  • No public photo browsing—strict privacy controls for sisters
  • Limited active conversations (3-6) to prevent ghosting and encourage focus

Product JourneyFrom idea to impact.

  • 1

    AI Matching Algorithm Development

    12 two-week sprints with continuous Islamic advisory input.

  • 2

    Privacy-First Profile System

  • 3

    Conversation Management & Anti-Ghosting

  • 4

    Feedback System & Launch

The SolutionBuilt with purpose, shaped by values.

An AI-powered Islamic marriage platform that matches users based on deep compatibility analysis while protecting hayaa (modesty), preventing ghosting through conversation limits, and ensuring only serious candidates participate through comprehensive profile requirements.

Key features that make it work

AI-Powered Compatibility Matching

Advanced AI analyzes detailed questionnaires covering values, deen, lifestyle, and marriage goals to suggest highly compatible matches based on substance, not appearance.

Hayaa-Focused Privacy Protection

No photo-swiping culture. Sisters' information is protected with controlled sharing, female-only staff support, and access controls that respect Islamic modesty principles.

Anti-Ghosting Design

Users limited to 3-6 active conversations at once, encouraging focused, respectful interactions. Profile feedback system creates accountability and helps identify serious candidates.

Complete Profile Requirement

All users must complete comprehensive questionnaires before accessing the platform, ensuring only serious marriage seekers participate and matches have meaningful context.

Technology Stack

Next.js 14ReactTypeScriptTailwindCSSNode.jsExpressPrismaPostgreSQLVector DB for AIRedisVercelAWSOpenAI APIFigmaGitHubResend

Community ImpactReal change, real people.

By The Numbers

  • 100% Shariah-compliant matching process
  • Launched and growing user base of serious marriage seekers
  • 100% free to use—no paywalls blocking access to core features
  • Zero compromises on Islamic modesty principles

User Stories

  • Created first AI-powered platform that protects hayaa instead of exploiting it
  • Reduced ghosting through intentional conversation limits
  • Built trust through profile feedback and accountability systems

Islamic Values Realized

  • First hayaa-focused marriage platform
  • AI compatibility without photos
  • Conversation limits to prevent ghosting
  • Profile feedback accountability

Finally, a platform that respects my values. I don't have to compromise my hayaa to find a spouse. The AI matching actually focuses on what matters—compatibility in deen and life goals.

Fatima A.

Healthcare Professional, Platform User

Future VisionWhere we're headed.

Technology can serve Islamic values when designed with intention

Quality interactions beat quantity of matches

AI matching created quality over quantity

Privacy-first design built trust with Muslim women

Anti-ghosting features improved user experience

TakeawaysWhat we learned building for our community.

What Worked

  • AI matching created quality over quantity
  • Privacy-first design built trust with Muslim women
  • Anti-ghosting features improved user experience

Challenges

  • Educating users on AI matching vs. traditional photo-browsing
  • Balancing privacy with enough information for meaningful matches

Lessons Learned

  • Technology can serve Islamic values when designed with intention
  • Quality interactions beat quantity of matches

Join the Community

Be part of something built with intention. Connect, grow, and thrive—without compromising what matters most.